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Build Relationships with Commercial Mortgage Borrowers

Commercial Mortgage
Posted on 
July 16, 2020

For commercial mortgage brokers, developing partnerships is crucial to success, and the relationship between broker and borrower is one of the most important. Below is a selection of some of our blogs dedicated to helping commercial brokers connect with borrowers looking for commercial mortgages and to understand their motivations and goals, as well as information to assist you in providing them with the financing they need.

How to Spot Borrowers Who Need Alternative Commercial Mortgages

If you’re a broker looking to add more deals to your pipeline and earn more money, alternative commercial mortgages are a great place to start. When you work with the right lender and know how to find potential borrowers, it’s a simple and fast way to close more loans. Click here to learn more about how to find the borrowers who need this type of financing.

Use Social Media to Connect with Commercial Mortgage Borrowers

Social media allows businesses to connect with those interested in their services and products than ever before, and the commercial mortgage industry is no exception. All brokers need to do is to create accounts on social media channels to reach a wide audience of borrowers and referral sources. Click here to learn more about the channels you can use to connect.

Creating Content for Commercial Mortgage Borrowers

In order to drive commercial mortgage leads, brokers need to earn the trust of potential borrowers. One of the best ways to demonstrate your experience and capability is content marketing. This form of marketing doesn’t directly promote your company, but rather relies on providing useful information to build trust and understanding between you and your potential borrowers. Once a borrower has determined that you’ve got the expertise to help them, they’re more likely to bring you their business. Click here to learn more about creating this content.

Getting to Know Your Commercial Mortgage Borrower

If you’re looking to close small-balance commercial mortgages, you need to get to know your borrower, their business and their financial situation. Not only will this help you to build a good relationship with each of your clients, it will allow you to determine what kind of loan they’ll qualify for and the type of lender who can fund their request. Click here to learn more.

The Motivations and Obstacles of Borrowers Seeking Commercial Financing

One of the most important tasks for brokers looking to earn a living by closing commercial mortgages is to take the time to understand the motivations and obstacles of the borrowers seeking this type of financing. In order to get each borrower the mortgage they need, you first need to understand what they’re trying to accomplish and why they can’t obtain a bank loan. Click here to learn more about common motivations and obstacles faced by commercial borrowers.


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