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Creating Commercial Mortgage Webinars that Drive Leads

Commercial Mortgage
Posted on 
July 23, 2015

As we’ve discussed previously, giving a presentation is a great way for brokers to drive in commercial mortgage leads. However, if you’re looking to expand your business outside of your immediate area, it might be tough to travel to give a presentation. That’s why all brokers should be well-versed on how to host webinars about the commercial mortgage industry and the services their companies offer. Here’s how to get started:

Find a site to host your commercial mortgage webinar.

There are many sites that will allow you to connect with borrowers and referral sources interested in your business. A simple web search allows you to research many companies that offer web conferencing services. See what these sites have to offer in terms of pricing and capacity before signing on.

Tailor your presentation to your audience.

Your webinar for potential borrowers should be different than your webinar for potential referral sources. When hosting a webinar for property owners looking for financing, focus on walking them through the process of obtaining funding and how a small-balance commercial mortgage can help their business. When hosting commercial mortgage webinars for potential referral sources, focus on how your services as a funding outlet for their clients will benefit their business.

Use visual aids.

As with an in-person presentation, using visuals throughout your commercial mortgage webinar is a great way to help illustrate your points and keep your audience engaged. You should make sure you have the ability to upload PowerPoint presentations when hosting a webinar.

Include helpful examples.

Whether you’re hosting a webinar for potential borrowers or referral sources, it’s important that you sell yourself as a commercial mortgage broker. Including examples illustrating successful closings and explaining how you were able to solve your borrowers’ problems will show the webinar attendees that you’re trustworthy and capable.

Hosting commercial mortgage webinars for potential borrowers and referral sources is a simple and cost-effective way to expand your business and drive in more leads. It’s an easy way to get in touch with many people and is convenient for your attendees. Once you’ve found a space to host your webinars and hone your presentation to best suit the needs of your audience, you’ll see more business and more closed loans.


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