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Finding and Developing Commercial Mortgage Leads

Commercial Mortgage
Posted on 
May 28, 2020

As much of the country begins to reopen or prepares to do so, mortgage brokers should focus on driving in new business and nurturing those leads. Whether you’re a residential broker looking for a new opportunity or a commercial broker in need of some helpful tips, we can help.

Below is a selection of some of our blogs dedicated to helping commercial brokers to find, develop, and nurture leads and their referral networks.

Building a Solid Commercial Mortgage Leads Network

Referral sources that provide commercial mortgage leads are crucial to any broker’s success in the industry. If you’re new to the small-balance commercial mortgage niche, building a network that will keep your pipeline healthy might seem a bit daunting at first, but it’s simple.  You just need to know who the best sources will be, how to market your services to them and be ready to communicate consistently. Click here to learn about how you can build a great commercial mortgage leads network.

Prospecting for Commercial Mortgage Leads

One of the most crucial factors of any commercial mortgage broker’s success is the individual’s ability to generate quality leads. Brokers need to focus time and energy on making sure new deals are consistently entering their pipeline. There are four main components brokers must be aware of if they are looking to attract additional business and close more loans: the types of deals their lenders are seeking; where to find these loans; the needs of their customers (both borrowers and referral sources); and how to communicate the value of their services. Click here to read more.

Effective Communication Drives Commercial Mortgage Leads

A healthy pipeline is crucial to a commercial mortgage broker’s success in the industry and communicating effectively with potential borrowers can help keep business flowing. Social media accounts, your website and emails all present brokers with the opportunity to educate borrowers and, in turn, sell their expertise and credibility. Click here to learn more about how you can be more effective as a broker communicating with borrowers.

Drive Commercial Mortgage Leads with Email Marketing

Email marketing is a quick, simple, and inexpensive way for brokers to reach out to potential commercial mortgage borrowers and let them know how you can help them obtain financing. It allows you to teach borrowers about commercial mortgages, tell borrowers about how your services can benefit them, and show them your proven track record of closing loans. Click here for some tips to help you produce emails that drive in business.


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