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Getting Back to In-Person Commercial Mortgage Events

Posted on 
October 14, 2021

While there are still plenty of restrictions in many places, trade shows, conferences, and other in-person networking events for commercial mortgage professionals are back. Of course, we’ve all been part of plenty of video calls over and virtual conferences, but some of us might be a little rusty when it comes to connecting face-to-face.

Below is a selection of some of our blogs dedicated to helping commercial brokers learn how to take advantage of the opportunity trade show present, how to market themselves at these events, and some basic advice for any in-person meeting.

Making the Most of Commercial Mortgage Trade Shows

It’s easy to connect with commercial mortgage lenders through social media, emails, and phone calls, but there’s still a lot of value in meeting face-to-face. One of the best ways to do this is to attend industry trade shows. These events are a time-tested way of making connections with both companies and individuals that can help you to succeed as a commercial mortgage broker. Click here for some steps that you can take to make the most of each trade show experience.

How to Choose Giveaway Items to Promote your Commercial Mortgage Business

For commercial mortgage brokers, the ability to market their business is a major component of success. While we’ve discussed various ways that brokers can market themselves digitally through social media, video, and email, it’s also important to consider tangible representations of your brand. If you’re making sales calls or attending a trade show, you might want to consider giving potential commercial mortgage borrowers or referral sources something to remember you by besides a business card. Click here to get some ideas for giveaway items for your company.

In-Person Meetings Are Still Great for Commercial Mortgage Brokers

When you click to read more, you’ll notice that we stated these meetings were “essential,” rather than great. While the pandemic has taught us that we can make do (and even thrive) without in-person meetings, we still believe connecting in this way is important.

In the age of instant connection through social media, it’s easy to forget the benefits of traditional boots-on-the-ground marketing. Whether your mortgage brokerage is a large-scale national operation or a locally oriented one-person shop, it’s important to take some time to meet with potential clients and referral sources. These in-person meet-ups are an ideal opportunity to discuss the challenges that small-business owners, as well as your referral sources, face, and how your services as a commercial mortgage broker can benefit them.

Click here for information about some great places to connect in-person with potential borrowers, sources, and other industry professionals.


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