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The Basics of Commercial Mortgage Marketing

Commercial Mortgage
Posted on 
April 22, 2014

Recently, Mortgage Professional America published a story detailing the 2013 spike of commercial and multifamily mortgages. As the market continues to improve, now is a great time for mortgage brokers to get involved in the commercial mortgage industry.  Before you get started, though, you need to know how to market your skills and services. These helpful commercial mortgage marketing tips will help you do just that.

  • Embrace email marketing. While it might seem a little old-fashioned these days, email marketing has proven to be valuable and effective. You can put together something as simple as a basic text-only email about your services (keep these short and sweet) or something as complex and eye-catching as an educational newsletter. Make sure to include an opt-out option and to follow compliance guidelines.
  • Spruce up your website. These days, most consumers research companies online to learn more about them before doing any business with them. You should make sure that your website is visually appealing, informative and functional so that potential customers and referral source have a good experience on your site.
  • Don’t ignore social media. As a commercial mortgage broker, it’s important for you to reach out and network with borrowers and referral sources. Social media sites like Facebook, Twitter and LinkedIn give you a chance to connect and interact with these people.
  • Use traditional marketing means. While digital marketing is very important, it can also be helpful to utilize more traditional approaches to marketing. A well designed brochure or flier, or a well written letter of introduction can introduce borrowers and referral sources to your business in a very professional way.

In order to succeed as a commercial mortgage broker, you need to advertise your services. By utilizing various forms of digital and traditional marketing, you’ll be on your way to forming valuable referral relationships and closing small commercial mortgages.


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