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A Commercial Mortgage Broker’s Guide to Social Media

Commercial Mortgage
Posted on 
September 10, 2020

Social media is one of the simplest tools businesses have to get their message across to an audience. For commercial mortgage brokers, it’s a great way to connect with borrowers, develop and nurture leads, and inform and educate potential clients about the industry, the commercial mortgage process and your services.

Below is a selection of some of our blogs dedicated to helping mortgage brokers learn more about social media and how to use it to make connections and grow your business.

Boost Your Commercial Mortgage Business with Social Media

Staying connected to and interacting with potential borrowers and referral sources is a big part of succeeding as a mortgage professional. For commercial mortgage brokers, one of the most valuable tools available for doing this is social media. Click here to learn more about taking advantage of the power and potential of the various social media sites available is a great way to market yourself, grow your existing business and keep new business coming through the door.

Use Social Media to Connect with Commercial Mortgage Borrowers

Social media allows businesses to connect with those interested in their services and products than ever before, and the commercial mortgage industry is no exception. All brokers need to do is to create accounts on social media channels to reach a wide audience of borrowers and referral sources. Click here to read about each of the major channels and how they can help you make connections with borrowers.

Using Social Media to Provide the Best Commercial Mortgage Brokering Service

When marketing yourself as a commercial mortgage broker, an emphasis on customer service is important. And while there’s no replacement for face-to-face meetings and responding to calls and emails in a timely manner, social media is also a great tool that allows you to interact with and serve potential borrowers. Click here to read about how you can use social media to your advantage when engaging with possible clients.

The Dos and Don’ts of Professional Social Media

Like any form of communication, professional social media pages have their own rules of etiquette. Following these rules demonstrates that you are a commercial mortgage broker who can successfully market their business and communicate with potential borrowers. It can take some time to get used to these rules if you’re just setting up pages on sites like Facebook, Twitter, or LinkedIn for your company, so click here to learn about the dos and don’ts all brokers should know.


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