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Effective Content and Communication for Commercial Mortgage Brokers

Commercial Mortgage
Posted on 
May 14, 2020

While in-person networking events and face-to-face meetings are not possible for most people right now, there are still ways for commercial mortgage brokers to connect with potential borrowers and referral sources. You have plenty of tools at your fingertips to get your message out there. Your website, social media channels, and any content that you produce are great ways to stay connected to borrowers and sources and to help you to build up your pipeline.

Below is a selection of some of our blogs and resources dedicated to helping commercial mortgage brokers develop effective digital communication and create helpful content.

Tips for a Successful Commercial Mortgage Broker Website

We all know that every commercial mortgage broker needs a website that draws people in, including potential borrowers, referral sources, and commercial mortgage leads. It’s a simple fact that in the digital age we live in, a strong, vital website is critical. In order to impress potential borrowers, your website needs to be professional, easy to navigate and informative. Click here to learn more about building a successful commercial mortgage broker website.

Creating Content for Commercial Mortgage Borrowers

In order to drive commercial mortgage leads, brokers need to earn the trust of potential borrowers. One of the best ways to demonstrate your experience and capability is content marketing. This form of marketing doesn’t directly promote your company, but rather relies on providing useful information to build trust and understanding between you and your potential borrowers. Once a borrower has determined that you’ve got the expertise to help them, they’re more likely to bring you their business. Click here to learn more about getting started with content marketing.

Writing Impactful Commercial Mortgage Blog Posts

As a commercial mortgage broker, your job is to secure financing for borrowers. In order to drive the commercial leads that will lead to closed loans, you need to let borrowers know that you have the knowledge and skills to get them the commercial mortgage they need. One simple way to do this is to write relevant blog posts your borrowers will find helpful. Click here to read more about how to get started.

Boost Your Commercial Mortgage Business with Social Media

Staying connected to and interacting with potential borrowers and referral sources is a big part of succeeding as a mortgage professional. For commercial mortgage brokers, one of the most valuable tools available for doing this is social media. Click here to read more about taking advantage of the power and potential of the various social media sites available. It’s a great way to market yourself, grow your existing business and keep new business coming through the door.

Creating Webinars for Non-Bankable Commercial Mortgage Borrowers

Brokers have plenty of options when it comes to marketing their services and one of the best is the webinar. Webinars allow brokers to provide borrowers with helpful information no matter where they’re located, and it’s a great way for brokers to show borrowers that they understand the needs of small business owners who can’t obtain bank financing. If you’re thinking about creating your own webinars, click here to read on about what you should keep in mind.


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