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New Year, New Commercial Mortgage Leads

Commercial Mortgage
Posted on 
January 13, 2022

For commercial mortgage brokers, it’s important to start strong to have a successful year of closing deals. And to do that, you need to make sure you’re generating strong leads.

Below is a selection of our blogs dedicated to teaching commercial brokers where to look for commercial mortgage leads, how to understand potential borrowers to determine if you have a quality lead, and how to market your services to generate new business.

Prospecting for Commercial Mortgages Leads

One of the most crucial factors of any commercial mortgage broker’s success is the individual’s ability to generate quality leads. There are four main components brokers must be aware of if they are looking to attract additional business and close more loans: the types of deals their lenders are seeking; where to find these loans; the needs of their customers (both borrowers and referral sources); and how to communicate the value of their services. Click here to read more about how to successfully prospect commercial mortgage leads.

Five Proven Sources for Commercial Mortgage Leads

Any successful broker knows that a major component to succeeding in the small-balance niche of the commercial mortgage industry is the ability to find leads. When you’re just getting started as a commercial mortgage broker, it can be difficult to know where to find the leads that will build up your pipeline and lead to closings. However, once you know where to look, finding business becomes a lot less complicated. Click here to read about the five best sources for commercial mortgage leads.

Understanding Your Borrowers Means More Commercial Mortgage Leads

Regardless of what you’re selling, it’s important to understand your clients. This is crucial in the small-balance commercial mortgage industry, since you’re selling your ability to find your clients financing. Whether you thrive as a commercial mortgage broker depends on your ability to provide property owners with the funding they need to achieve their goals in the time frame they need it. Click here to learn more about why you need to understand these small business owners and what it is they’re looking for.

How Content Marketing Can Increase Commercial Mortgage Leads

When an expert in a field teaches us something, we trust them. As a commercial mortgage broker, you’re an expert in your field, and you can educate your borrowers and earn their confidence. When you’re marketing your services, keep in mind that teaching prospective clients through content marketing can often have more benefits than simply telling them what you can do for them. Click here for some ideas to get you started.

Interested in learning more about how APEX can help you close more small-balance commercial mortgages? Give us a call today at (800) 262-APEX.


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