If you’re a broker looking to earn more in the coming year, adding small-balance commercial mortgages to your product offerings is a great way to do so. There’s plenty of opportunity for enterprising brokers in this under served niche, and once you’ve taken some time to get acquainted with this segment of the market, getting started is simple.

Here’s what you need to do to promote your mortgage broker services:

Update your marketing materials.

Once you’ve decided to start closing small-balance commercial mortgages, all of your marketing pieces should reflect that. Your business cards, promotional fliers, website and email signature should all state that you now work with borrowers seeking commercial financing.

Reach out to your referral network.

If you’re looking to drive commercial mortgage leads, you need to let your referral sources know that you’re now serving commercial borrowers. Call up all of the bankers, accountants, lawyers and real estate professionals who typically send you residential business and let them know you’ve added commercial mortgages to your product offerings.

Take advantage of social media.

While print advertising is still important for many commercial mortgage brokers, it’s important to focus some of your marketing efforts on social media. This is a low cost way to reach out to many potential borrowers. Make sure all of your profiles specify that you handle commercial financing and post information about commercial mortgages regularly.

In order to succeed in the small-balance commercial niche, mortgage brokers need to make an effort to promote their services. By updating your marketing to reflect this new offering, contacting your referral sources to let them know your business is expanding and using the power of social media to get the word out to borrowers, you can drive commercial mortgage leads and earn more income.

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