When it comes to succeeding as a commercial mortgage broker, half the battle is getting your name out there. While blogging, company newsletters and social media are all tried and true marketing methods, there’s another site you should be utilizing to make sure that your business is seen and heard: YouTube. Filming and uploading your own videos may seem challenging at first, but it’s a fairly simple process that can help you attract new business.  Here are a few things to keep in mind:

Use a good camera

If you’re looking for a very polished and professional look, you can always hire a company to film and edit videos for you. However, if you’d like to save money, think about purchasing a good video camera and filming on your own. Many digital cameras come with HD video capabilities, so it’s easy to find a cost-effective option. If you’re worried about how your homemade video will be perceived, there’s no need to fret. Some of the most popular videos on the site have a decidedly DIY feel.

Know your audience

In order to produce relevant content, it’s important to know who you’re targeting. Are you looking to speak to the concerns of small business owners looking for small-balance commercial mortgages? Do you want to explain to potential referral sources how your company can help their clients? Are you looking to educate both potential borrowers and sources about how commercial mortgages work? Ask yourself these questions, and build your content to best suit your audience.

Keep it simple and short

When you’re creating a video, make sure to explain your points about commercial mortgages in a way that’s easy to understand. Brevity is also key when it comes to YouTube videos. Generally, you’ll want to keep your videos somewhere around two to three minutes. The rule of thumb is to say what you need to say as quickly and concisely as possible.

YouTube is generally thought of as a great site for funny videos, but it’s also a complex search engine that can greatly enhance your business’s visibility. If you’re comfortable enough with the idea of being on camera, filming short videos to educate your borrowers and referral sources is a great way to market yourself as a commercial mortgage broker. Remember that a good digital camera goes a long way, keeping your audience in mind is crucial to your success and that it’s best to keep your videos short and sweet.

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