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Using Social Media to Provide the Best Commercial Mortgage Brokering Service

Commercial Mortgage
Posted on 
August 27, 2015

When marketing yourself as a commercial mortgage broker, an emphasis on customer service is important. And while there’s no replacement for face-to-face meetings and responding to calls and emails in a timely manner, social media is also a great tool that allows you to interact with and serve potential borrowers. Here’s how you can use social media to your advantage when engaging with possible clients:

Help them to understand the process.

While you know the ins and outs of commercial lending, most of your potential borrowers won’t. Write a blog about what the average small-balance commercial borrower can expect to experience and link it through Facebook, LinkedIn or Twitter. If you’re better at speaking than writing, consider making it a YouTube video instead.

Inform them about the industry.

Another way to educate your borrowers is to simply inform them of the goings on in the commercial mortgage industry. This is simple: Just link to news stories in industry publications so that your borrowers can get a sense of how the business works.

Answer their questions.

Social media is meant for interaction, so it’s important to engage with your borrowers. Whether it’s as simple as a quick response to one of their comments or a lengthier post dealing with common questions, you need to acknowledge your borrowers and provide them with the details they need.

Let them get to know you and your business.

Most people want to work with businesses and individuals that they feel they know and can trust, so let your borrowers get to know you. Post information about recently closed detailing how you helped borrowers get the financing they needed.

It’s important to establish early on and through various channels that you are committed to helping your borrowers through the lending process. People are going to respond well to a broker who is on their side and dedicated to getting them the commercial financing they need. Follow the tips above, and you’ll be well on your way to drawing in new commercial mortgage leads and closing more loans.


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